Events

Flowerista events stem from the desire to spread themes of digital literacy, impact, and sustainability throughout Italy, creating opportunities for live meetings and exchange with our Community. In this section you will find an overview of the events we have planned and those we support as partners, from inspirational talks to free workshops.
Join us to broaden the debate and contribute together to a more sustainable and innovative future.

Archive

Prompt’n’Play at We Make Future 2026
Bologna, June 25

Explore our method and serious game to co-design contexts and systems with AI by playing, seriously!

Per festeggiare i due anni di vita di Prompt’n’Play, ti invitiamo a un evento speciale al We Make Future a Bologna: un momento di incontro, sperimentazione e scoperta dedicato sia a chi ha già seguito il percorso di Prompt’n’Play sia a chi è curioso di scoprirlo da vicino.

Flowerista festival 2026

Flowerista Festival 2026
Milan, May 14 

The debate on the future of work almost always focuses on skills, technologies, models, and processes. These are fundamental elements, without a doubt, but on their own they are not enough. When connections are lacking, those building blocks remain disconnected fragments, incapable of transforming into living ecosystems.
Innovation takes shape in the space between people, knowledge, and experiences.

Building the future of work today means shifting our focus: from the individual blocks to the bridges that hold them together.

Building Bridges it is the theme of the Flowerista Festival 2026: a day dedicated to those who believe that innovation is born in conversations.

Because the future is built together.

Prompt’n’Play per la Bologna Tech Week 
Bologna – giovedì 4 dicembre 

Prompt’n’Play è il serious game che trasforma l’apprendimento dell’Intelligenza Artificiale in un’esperienza coinvolgente e formativa, per rendere concreto e immediato il suo utilizzo nella vita professionale e quotidiana. Con un sistema di carte progettato ad hoc, i partecipanti esplorano scenari “what if”, risolvono problemi complessi e sviluppano un dialogo autentico con l’AI esercitando il pensiero laterale e critico, nonché l’intelligenza collettiva.

I partecipanti, divisi in squadre, affrontano sfide che spaziano dalla creazione di contenuti innovativi alla risoluzione di problematiche reali, sempre con il supporto di Prompt’n’Play Assistant che fornisce feedback in tempo reale. Segue un momento di restituzione in plenaria, detto AI Pit Stop, con output utili da applicare nella vita lavorativa.

Duration and participation: ithe workshop has a duration of 120 minutes and it is designed for groups of up to 25 participants.
Special Guest: Alessandra Maggio, Senior Digital Marketing Strategist, AI Expert and Trainer

Prompt’n’Play for Life Skills
Bologna – sabato 25 ottobre 

How to govern the AI transition without losing what makes us human?

L’AI sta ridefinendo ruoli, processi, competenze e valori. In un contesto di trasformazioni tecnologiche rapide e dirompenti, la vera innovazione rimane profondamente umana.

Because of this, it is essential to create spaces in which to imagine possible futures and explore possibilities through collective intelligence.

During this event you will experience Prompt’n’Play for Life Skills, an innovative approach where:

  • interpret specific roles to explore new perspectives
  • you will face real-world scenarios on AI, governance, and the future of work
  • You will co-design concrete and shared solutions with other professionals.
  • You will develop practical skills through stimulating situations
Rome Future Week 2025 Prompt'n'Play

Prompt’n’Play alla Rome Future Week 
Roma – venerdì 19 settembre 

Prompt’n’Play è l’innovativo serious game ideato da Flowerista che trasforma l’artificial intelligence learning in an engaging and hands-on experience. The objective is to make the use of AI immediate and conscious in professional life, through a game that stimulates critical thinking, collaboration, and creativity.
Speakers: Anna Iorio and Samuel Algherini.
Limited seating, free registration.

Prompt’n’Play al Creators’ Day
Bologna – 13 giugno 2025

We will be back in Bologna to hold a special Prompt'n'Play workshop as part of the Creators’ Day, the event organized by Delizia Media for those who create content, ideas, and connections. An opportunity to experience our AI conversation game in a creative and collaborative way, perfect for those who want to boost their lateral thinking and discover new ideas for their everyday work.



Prompt’n’Play al We Make Future
Bologna – 4 giugno 2025

Prompt’n’Play è un serious game che trasforma l’apprendimento dell’Intelligenza Artificiale in un’esperienza coinvolgente e formativa. Con un sistema di carte, i team esplorano scenari “what if” e sviluppano un dialogo autentico con l’AI. I partecipanti affrontano sfide che spaziano dalla creazione di contenuti alla risoluzione di problematiche reali con il supporto di Prompt’n’Play Assistant, which provides real-time feedback.

We will hold a workshop for 25 people in the setting of the WMF in Bologna, on June 4.
Fill out the form below to participate.



Webinar _ Festival Sviluppo Sostenibile

Artificial intelligence between superpowers and invisible costs
Online – 27 maggio 2025

Sustainability concerns us closely. Very closely.
From May 7 to 23 returns the Sustainable Development Festivalan opportunity to step out of your comfort zone and actively participate in building a fairer and more resilient future.

Events throughout Italy and online, to reflect, discuss, and take action. We as Flowerista will participate by hosting a free webinar dedicated to our Community: “Artificial intelligence between superpowers, social responsibilities, and invisible costs,” led by our Silvia Toffolon, Impact Evaluator and Consultant at Symbiosa e Cristina Boccaccini, Digital Marketing Manager and Head of Playsphera.

In this webinar we will explore together the less visible side of AI: from ethical and environmental implications to the risk of accentuating already existing global imbalances, we will look at AI with more critical and conscious eyes. Because every superpower has a price and it is up to us to decide if we are ready to pay it and in what way.

We are waiting for you on May 27 at 2:30 PM on Circle, our Community management platform.

Flowerista Festival 2025

Flowerista Festival 2025
Milano – 10 maggio 2025

The Flowerista Festival 2025 celebrates the intersection of ethics, innovation, and entrepreneurship, drawing inspiration from visionary model of Adriano Olivetti and celebrating the 60th anniversary since the birth of the first PC in history, the famous Olivetti Programma 101. In a historical moment when technology e artificial intelligence are redesigning the labor landscape, the festival wants to offer a space for reflection to imagine a future that puts the people and their wellness To the center.

Like every year, the Flowerista Festival is not just an event: it is an opportunity to build together a positive vision of the future, based on the balance between technological progress and social responsibility. An unmissable event for those who wish to be active part of this change.

Prompt'n'Play e hands-On alla Bologna tech week con un workshop che mette in relazione AI con le relazioni autentiche online e offline

Prompt’n’Play and HANDS-ON: Between AI and Authentic Relationships
Bologna – 7 dicembre 2024

In the context of Bologna Tech Week, discover a new way to learn and use Artificial Intelligence through an interactive and educational experience that combines creativity, strategy, and authentic communication.

The same workshop will be held twice: the first session from 10:30 AM to 1:00 PM, the second session from 2:00 PM to 4:30 PM.
Each workshop session will feature a first part dedicated to Prompt’n’Play and a second Hands-On part focused on authentic relationships.
Free admission, limited seating.

Impact branding & Female leadership
Bologna – 9 novembre 2024

Along with MUG, Emil Banca Innovation Hub, we invite you to a morning full of inspiration and discussion, with two panels in which, through the voice and vision of companies that are transforming the business world, esploreremo come l’innovazione e la sostenibilità possano guidare il cambiamento. The welcome speech is by Sara Malaguti, Founder & CEO of Flowerista, and Vittoria San Pietro, Head of Innovation and Startups at Emil Banca Credito Cooperativo.

Free admission, limited seating.

DonnaBo

Financial education
Reti di supporto all’imprenditoria femminile
Bologna – 14 novembre 2024 ore 18.00

We will explore the crucial role of support networks for female entrepreneurship, creating a space for dialogue and discussion to discover financing opportunities, strategies to improve entrepreneurial resilience, and the connections that empower successful projects.

Flowerista participates as a case history.

Free admission, limited seating.

Brilliant'n'Play

Brilliant’n’Play workshop
Milano – 19 ottobre 2024

Learn how to highlight who you are in a professional context, network effectively, and present your best self while having fun, thanks to this free workshop! During a full-day immersive experience, you will be able to improve your communication and listening skills and learn how to introduce yourself with authenticity and confidence from the very first moment.
This workshop will be led by Roberta Ponticiello, Media & Entertainment Strategist and founder of Brilliant, e Simona MartinI, trainer and expert in effective communication and storytelling.

Free admission, limited seating.

Prompt'n'Play AI Milano

Prompt’n’Play workshop
Milano – 12 ottobre 2024

Learn how to create effective prompts and optimize your interactions with artificial intelligence, by playing! With Prompt’n’Play, you will not only learn how to use Artificial Intelligence consciously, but you will do so by tackling challenges and assigning bonuses and penalties.
Discover advanced techniques for creating clear, specific, and context-tailored prompts, all with the support of Flowerbot, Flowerista's virtual assistant.
A tenere questo workshop ci sarà l’ideatrice stessa, Anna Iorio, Digital Marketing Manager and CTO of Flowerista.

Free admission, limited seating. L’evento è inserito nel palinsesto della Milano Digital Week.

Business'n'Play workshop Milano

Business’n’Play workshop
Milano – 5 ottobre 2024

Freely inspired by Design Thinking, this serious game is specifically designed for anyone wanting to embark on a new entrepreneurial adventure, but who is held back by a thousand doubts. The idea was born from the observation that people increasingly struggle to imagine themselves outside their usual work context, but in reality, vision and imagination have tremendous power in shaping a business.
A tenere questo workshop ci sarà l’ideatrice stessa, Sara Malaguti, founder and CEO of Flowerista.

Free admission, limited seating.

Rome future Week Empowering Impact

Empowering Impact
Roma – 20 settembre 2024

Entrepreneurship is a journey of passion, dedication, and resilience. We will listen to the success stories and overcome challenges of the female entrepreneurs we will interview on stage. The goal is to inspire and motivate all participants to pursue their entrepreneurial dreams with confidence and foster the development of strategic relationships for their business.
Sara Malaguti, founder of Flowerista e Stefano Toro, founder of Prolaw, They will moderate the panel trying to highlight both the entrepreneurial and legal aspects of the entities involved.

Open access with reservation. 

Brand a Impatto Milano

Impact Branding
Milano – 4 luglio 2024

Arriva la prima tappa del tour di “Gentle Creativity“, prodotto editoriale creato da Flowerista with the aim of telling 30 stories of virtuous Italian creative brands that are innovating their sector while respecting the environment, society, and the workforce, based on ESG (Environment, Social, and Governance) principles. Yes, because our mission is to create the conditions so that in Italy one can finally say “Creativity does put food on the table”.

Free admission with mandatory reservation.

Ecosistemi a Impatto Torino

Impact Ecosystems
Torino – 12 giugno 2024

In occasione del lancio del nuovo libro di Sara Malaguti “Ecosistemi a Impatto”, abbiamo voluto organizzare un panel in cui dialogare in merito al futuro delle piattaforme come strumenti di innovazione per favorire la sostenibilità ambientale e sociale. Riteniamo necessario costruire organizzazioni basate sulla decentralizzazione, che incoraggino le persone ad essere player attivi e responsabili. Uno di questi modelli è sicuramente quello a piattaforma.

Free admission with mandatory reservation.

Flowerista Festival 2024
Milano – 4 maggio 2024

A day of workshops, talks, and speeches dedicated to the future of work, innovation, and professional growth, to inspire those who are looking for change but also want to be an active part in promoting it!
A day of total immersion in the world of freelancing and creative businesses, also ideal for those outside the industry who want to get closer to it, because they are thinking of changing course or simply out of curiosity

Tickets can be purchased online; seating is limited.

Osservatorio Imprese Creative 2023

Creative Enterprises Observatory 
Milano – 29 marzo 2023

Presentiamo i primi dati relativi allo stato di salute delle Imprese Creative sul territorio italiano, insieme a un ricco panel di esperti del settore. Talk e Presentazione a cura di Sara Malaguti, Founder e CEO di Flowerista, Furio Camillo, docente di Business statistics presso l’Università di Bologna, Elisa Angiola, independent market researcher, Chiara Girardi, redattrice della tesi di laurea sull’Osservatorio, due esponenti di imprese creative lombarde.

Free admission, limited seating.